Sales Impacted by Social Media PR Campaign, even the Simple Ones!
Wednesday, June 2nd, 2010It was absolutely amazing to see this unfold. Kymaro, which brings you Body Shaper products, came up with a brilliant idea to combine Social Media, PR, and Sales together. As June 1st approached, Kymaro made note that it was supposed to be Marilyn Monroe’s 84th birthday. So.. as our image of Monroe remains quite vivid on her sex appeal and stark beauty, Kymaro wished to remind us that after all, she too would have probably been a good Kymaro customer. She’s known for embracing her body, being a real woman and didn’t hide it - with her size 10 and all.
In her honor, Kymaro, the body shaper linegave away free products! The first 84 people who uploaded their pictures to the Kymaro Facebook Fan Pageon June 1st received a free Kymaro body shaper! How clever!
Although Kymaro is sold at stores like CVS and Target, online is a huge outlet for both its sales and its PR. the combination is effective Social Media marketing is just one smart way of doing it right. Bu this simple, quick, creative promotion Kymaro attracted new Facebook fans, created a buzz around the promotion, introduced its flag product and made 55 happy consumers share the joy with their family & friends who will probably become the next 500 clients.. Now THAT’s marketing!
What’s so special about the Kymaro Body Shaper? Well it comes in a variety of styles and shapes that range from cami with clear straps for tank tops, to full upper body and leg and butt shapers. They’re Adjustable, comfortable and non-rolling, this line will reign you in without wearing you down.